Las postales de marketing a menudo se colocan entre las páginas de una revista.

Como era de esperar, existen numerosos tipos diferentes de postales de marketing . Para que sus técnicas de marketing atraigan a sus clientes objetivo y sigan siendo relevantes, las empresas deben mantenerse al día con los tiempos cambiantes de los enfoques de marketing. Internet ha traído una nueva ola de publicidad virtual, pero también existen postales comunes, como las que se encuentran en los buzones de correo y en las páginas de catálogos y revistas.

Se pueden enviar postales de marketing a clientes anteriores.

Quizás el tipo más común de postales de marketing son los tipos de postales sueltas e independientes. Generalmente, los clientes potenciales encuentran estas herramientas de marketing en sus buzones de correo o en el mostrador de caja de una tienda minorista. A veces, las empresas envían estas postales por correo. Otras veces, contratan empresas especializadas para enviarlas por correo a clientes actuales y potenciales. Cuando este tipo de postales se encuentran en los mostradores de pago de las tiendas minoristas, generalmente es porque las dos empresas tienen algún tipo de contrato o porque el propietario de la primera empresa dio permiso a la segunda empresa.

Las postales de marketing se pueden utilizar para anunciar los próximos productos, como el maquillaje, que forman parte de una marca establecida.

Some marketing postcards are part of a leaflet marketing campaign, and are inserted into other pieces of mail, such as catalogs or magazines, or are included in the kinds of magazines customers can purchase from newsstands. Sometimes these postcards are directly related to the catalog or magazine in which they’re inserted. For example, they might offer readers a discount on yearlong subscriptions, or they might advertise other kinds of catalogs and magazines published by the same company. Other times, these postcards aren’t related to the catalogs or magazines. Usually, these postcards are the marketing techniques of other companies who have, in most cases, some working relationship with the company that owns the original catalogs and magazines.

Door handle advertising is another way companies use marketing postcards. These postcards are actually door hangers, and employees or contractors of the company hang them on the doors of local homes, apartments, and sometimes even other businesses. Overall, these door hangers are more visible than traditional marketing postcards because they’re not lumped in with other pieces of mail or advertising materials.

The Internet era brought virtual advertising, and marketers are constantly coming up with new ways to deliver virtual marketing postcards, digital brochures, and other types of online marketing approaches. Sometimes these digital postcards show up in e-mail inboxes, and sometimes they act as pop-ups when people visit certain websites. Just as businesses have to be careful about sending out traditional postcards, they must also be careful with too much virtual advertising. An overload of marketing e-mail, pop-ups, banners, and other kinds of virtual marketing strategies can harm a company’s reputation and actually cost it customers.

Although they’re not actual postcards, greeting cards maintain a significant niche in the overall area of marketing postcards. Some companies choose greeting cards over traditional postcards because they allow them to send a more personalized message to their customers. For example, some companies send greeting cards with discount coupons or codes to past customers during holiday seasons or for their birthdays. Sometimes, a business will send greeting cards simply to stay in touch and keep their names present. For instance, doctors, dentists, and even veterinarians will send greeting cards to past patients, or their owners, to wish them a happy birthday, remind them it’s time for a checkup, or simply to say hello.