Los compradores misteriosos son contratados para evaluar de forma encubierta una empresa minorista.

La compra secreta o misteriosa es un proceso que implica patrocinar varios tipos de establecimientos minoristas y otros establecimientos en nombre de un cliente. El objeto de este tipo de actividad es proporcionar al cliente una crítica honesta del funcionamiento general y la calidad de los bienes y servicios ofrecidos en el establecimiento. Hay trabajos de compras misteriosas que se centran en entornos específicos, como restaurantes, tiendas minoristas, hoteles e incluso servicios empresariales como las telecomunicaciones . Los compradores misteriosos generalmente reciben un reembolso por las compras que realizan en el curso de una asignación, así como una tarifa por sus servicios.

Los compradores secretos pueden completar formularios y encuestas en línea en relación con la calidad del servicio de una tienda.

En el caso de los trabajos de compras misteriosas en restaurantes, un cliente proporciona al comprador misterioso o secreto el nombre y la ubicación de un restaurante en particular, con instrucciones para evaluar aspectos específicos del negocio. Se le puede pedir al comprador que ordene elementos específicos del menú y los califique por su frescura, sabor y presentación. No es inusual que el comprador también evalúe la limpieza general del establecimiento junto con la eficiencia del personal. Muchas cadenas de restaurantes de comida rápida contratan compradores misteriosos para asegurarse de que los propietarios de franquicias cumplan con los estándares de la empresa y proyecten una imagen adecuada para la empresa.

There are also retail mystery shopping jobs. With this application, secret shoppers are charged with the task of shopping at different retail establishments. As with the restaurant, the shoppers are sometimes asked to buy specific items, or to ask employees specific questions. This can make it possible to gauge such important aspects as the efficiency and product knowledge of the staff, as well as determine if the prices charged for goods are competitive with other stores in the area.

Hotel or hospitality mystery shopping jobs are also common today. Shoppers are responsible for evaluating various aspects of a hotel, such as the ease of checking in, room service, the various amenities offered, and quality and cleanliness of the rooms as well as other areas of the hotel and grounds. Often, the shopper is responsible for proactively making use of different hotel services, providing the client with feedback on how well those services function.

There are even business service mystery shopping jobs in which shoppers try services and rate them on behalf of a client. One example is with teleconferencing services. The mystery shopper establishes an account with the conference call provider and proceeds to use each of the telecommunication tools offered as part of the service. The results can be relayed to the mystery shopping client, with a recommendation to either do business with a particular provider, or to avoid using a given service at all costs.

Many people confuse mystery shopping jobs with personal shopping jobs. There is one significant difference between the two professions. A personal shopper is focused on securing specific goods and services for a client, and has full authority to establish accounts in the name of that client, if the client desires to establish an account with a given vendor. Mystery shopping is different, in that the client’s name is never mentioned to a vendor, and the shopper has no authority to establish accounts for or make purchases that are billed directly to the client.