Guía para ser gerente de operaciones de marketing

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An aspiring marketing operations manager must have prior sales or marketing experience.

A marketing operations manager is responsible for developing strategies to promote and market a range of products or services. Someone wishing to become a marketing operations manager must have prior sales or marketing experience. Additionally, most employers require these individuals to have completed a college degree program.

Generalmente, cualquier persona que desee convertirse en gerente de operaciones de marketing debe completar con éxito la escuela secundaria e inscribirse en un colegio o universidad. Las empresas de marketing suelen contratar gerentes que han completado programas de grado en temas como administración de empresas , gestión, publicidad o marketing. Además, las empresas importantes a veces prefieren que los solicitantes de empleo también hayan completado un posgrado en marketing o un tema relacionado. Dado que los programas de grado se componen de numerosos módulos, una persona que desee convertirse en gerente de operaciones de marketing dentro de una industria en particular debe tomar algunos cursos que se relacionen directamente con ese campo. Alguien que trabaja como gerente de marketing de una empresa financiera may need to have taken undergraduate courses in finance while a television firm’s marketing manager may need to have taken courses in broadcasting.

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Applicants for marketing operations management positions may be interviewed by staff members in order to gauge how they would fit within the team.

Aside from academic credentials, marketing firms normally require applicants for managerial positions to have on-the-job marketing experience. Consequently, many managers join marketing firms in junior positions in which they are tasked with administrative duties such as preparing documents or arranging meetings with business partners. College graduates are often able to quickly transition to more senior positions in which they are assigned greater levels of responsibility. These individuals may be asked to promote specific products or to negotiate marketing deals with business partners such as television companies or newspapers. People who perform well in these positions are sometimes promoted into departmental supervisor positions or assistant manager roles.

Marketing operations managers are usually college graduates.

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In most instances, major firms require someone wishing to become a marketing operations manager to spend a certain number of years working in a variety of different roles within the marketing department. Many firms specialize in promoting certain goods and services. Consequently, these firms typically require applicants for managerial roles to have prior experience marketing these kinds of products. Additionally, since managers have to liaise with outside business partners, many firms prefer to hire individuals who have experience working within the local market rather than candidates who previously worked elsewhere.

Some firms only operate domestically but many companies have operations within numerous different nations. In some instances, marketing managers are responsible for overseeing the firm’s expansion efforts in several different countries. For logistical reasons, such managers typically need to have second language skills. Therefore, someone wishing to become a marketing operations manager with responsibility for overseas locations may have to take an undergraduate degree program in a foreign language or a short-term language course at a community college.

 

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